TCS Digital World is a fine blend of wide expertise in the marketing technology field.
Focussed on the client KPIs, we create, design, produce or integrate performing solutions.
TCS Digital World is a fine blend of wide expertise in the marketing technology field.
Focussed on the client KPIs, we create, design, produce or integrate performing solutions.
The traditional military definition of a “wingman” refers to the pattern in which fighter jets fly.
The presence of a wingman adds the ability to employ more dynamic tactics to the flight.
Chief Marketing Technology Officer.
It’s already a job or a role, or at least the pinnacle of challenges on the CMO’s shoulders in managing the marketing technology field.
The list of marketing channels, tools and devices is growing every day. This makes marketing opportunities increasingly fragmented.
Gartner predicts that by 2017 CMO’s will have larger budgets than IT departments. The roles of the CMO and the CTO are converging.
Who will take ownership? Are your marketing goals aligned with those of IT? Do you lose yourself in data reporting? Is technology supporting or blocking your creative ideas? You have the tools, but you don’t know how to connect them in order to engage with your customers in a consistent way?
We can help solve these challenges by being your wingman.
FIA Region I - Corporate Branding
by Luc Van Aken on May 2, 2013
End of 2012, TCS Digital World became partner of FIA Region I for iMobility Challenge, a 2 year running project funded by the European Commission to promote intelligent vehicle systems. Just when we thought it couldn't get any better, FIA Region I knocked on our door again. A new year came with the urge to create a new, fresh look&feel integrating for the first time also digitalized tools. As FIA Region I covers Europe, The Middle East and Africa, they wanted to emphasize unity and encourage members' creativity by designing deliverables that would present best learnings all over the region.
We sensed that the association as well as the members deserved a grand presentation of what they stand for so we proposed to create an automated presentation tool in a touchscreen environment. Though the client was much attracted to the concept, the budget didn't permit this surprising tool. No harm done, we 'translated' the digitalized tool to a Member Brochure, presenting FIA Region I as a reliable partner and a Road Safety Brochure, displaying members with their most successful initiatives. In this way, we improved mutual respect and stressed the importance of cooperation and communication between all members. The brochures were presented during the yearly Member Event in Vienna and based on the enthusiastic reactions, TCS Digital World will continue to work on a new look&feel, in the mean time seeking for ways to integrate digital channels.
Vanden Borre - Automated Chat Integration
by Luc Van Aken on May 8, 2013
'Hello, I'm Max. What can I do for you?'. How many answers would come from a simple question like this? We had no idea, until we launched our Automated Chat Module on the website of this belgian retailer. Beginning of May, Max was born out of a partnership with Live Presence, specialists in fully automized chat solutions. This virtual helpdesk assistant was created to reduce the workload of Vanden Borre's helpdesk and to provide customers with relevant answers to all questions related to Vanden Borre.
As Vanden Borre was the first client of Live Presence outside The Netherlands, a lot of work was to be done. Max would become the first French speaking assistant and as we all know, Belgian Dutch is not at all the same as Dutch Dutch... TCS Digital World wrote the conversations and foresaw all possible questions that should be answered. Curious about all that? Don't hesitate to say hi to Max on http://www.vandenborre.be/info/contact.
TCS DIGITAL WORLD NV Your Marketing Technology Office
Jetselaan 120, 1090 Brussels, BELGIUM
+32 / 2 / 256 08 91
BE 0873.762.142
